Starting A Hair Blog To Grow Your Hair Business
If you are a hair business beginner, do you know how to stand out in this highly competitive hair industry and do you know how to get the trust of your potential customers?
I am a firm believer that your new hair brand needs a hair blog. When I say blog, it can sound kind of like am I serious? we need a blog? But in current up-to-date blogging practices, every single business including hair business can benefit and use a blog. The reason you can benefit from and use a blog for your hair business is infinite. I feel there are so many reasons that it is really good for hair business to have a blog, but I am just going to run through a few in the next.
Humanize Your Company
The very first thing that a hair blog does is it humanizes your hair brand. People really like to see who is behind the scenes and whom they are going to buy their hair from. They would like to to know how you start a hair business, they would like to know that they are supporting a real person. That’s especially true if you have an online hair store, but in any case, it is really important that your hair brand has a human element to it. Blogging can definitely do that in the best way.
Besides, a hair blog allows you to connect with your audience directly. Personally, I can tell you that when I just had an online hair store, my traffic was way lower and my audience was a lot less engaged or I should say my customers were being a lot less engaged. They would see a product and then they click right off. But when I started blogging, it really created a lot more of the personal element and people can comment and you can comment back to them. They get to know you better and they want to buy things from you because they trust you.
Establish Authority
Secondly, blogging positions you as a hair extensions expert in the hair industry. No matter what you're selling, it's always a good thing to position yourself as an expert on that topic. By sharing helpful hair tutorials, creating a lifestyle around your hair brand, you're becoming an expert in the hair industry. For example, if you keep posting hair care tutorials or some useful tips like how to take care of your Brazilian hair or tips on how to make your weave last longer, then people are going to trust you and they are more likely to buy hair from you.
What’s more, a visitor comes to your website and there is not any current content or it is been six months since your last blogged. You are going to look less serious about your hair business than someone who is consistently pumping out content and giving people something to read and do when they come to their website.
Inspire Your Social Media
Number three, blogging can be a great launching point for your social media. If you have social media pages set up for your shop and you don't want to just be posting sales pitches all day. Blogging gives you a great and easy piece of content to post other than just trying to sell people on something. Whenever you post a new content on your blog, you can give a shout out on your social media and ask people to view it on your website.
Grow Your Email Database
I don’t think that your business needs just a blog. I think you need to be doing it strategically. Not just posting about your latest hairstyle, some hair extensions knowledge, your new designed lace front wigs or what’s new at your store, but writing articles that appeal to your ideal clients and then giving them a reason to opt-in to your email list. We all know that the money in is the list. So we should give people a reason to want to be on our list.
When you are creating consistent content and you relevant content to your ideal audience, they will come to your website and they will be like wow that was a good content and she has a free guide I can download right now. Let me click that button because yes, I want that. Now, they are on your email list.
If you are doing it correctly with sales funnels, you are promoting your list in the right ways, then more people on your email list means more income.
Bring In More Traffic With SEO
The last but not least is for SEO. SEO means search engine optimization and that's the way that you get your website to show up higher in like a Google search. Blogging is huge for SEO. Google really favors websites that are consistently putting out content with relevant key terms.
If there are only your homepage, your about page and your contact page on your website, that is far from enough. You are not consistently putting information out into Google. Your website keywords will just dwindle and die and Google won’t really care you. If you are constantly putting out content, Google is constantly having index your site for new keywords. That is a good thing.
Blogging gives you the ability to add more keywords that are relevant to what you're selling into your website, gives you the ability to add external links that are going to your website, adding pages to your website and those are all things that just really increase your SEO and the higher that you can rank in Google.
Let’s say you are selling virgin hair and that’s the keywords you use on your website as a whole. So when someone googles virgin hair, they are likely to find your homepage. If you are running a post on it, you can use the keywords like “Brazilian hair, Indian hair or the difference between virgin hair and remy hair”. Your website is being found on Google for different key terms than you won’t have been found if you didn’t have that post. The more traffic that's going to your website and your shop and therefore the more sales that you'll have.
Those are some really great reasons why you might consider starting a hair blog for your hair extensions business and I definitely would recommend starting a blog for your hair business. However, if you have never created a blog before, the idea of getting started can be overwhelming at first. Nonetheless, if you take your time, you can create a solid blog that grows your business and enhances your business. JC Hair Factory offer wholesale hair and dropship hair service for our clients. If you have any questions or inquiries, please feel free to contact us directly. Welcome clients all around the world!