How to Choose Your Hair Brand Packaging

When you look at the others what's the first thing that you see?

It may be the hair, the make up if they're wearing any, the clothes and the shoes. We call all of these as "the first impression". People will judge you by the first impression before they're getting know more about you, your character or your personality.

For the same reason, your product custom packaging is the first impression to your customers before they open and using it. It’s as much important to use a propriety product packaging as your actual product.

Let's go on reading to find out how to find appropriate packaging.

1. Do you know your client base?

All the products are produced based on your customer's requirements. It’s important to do some customer research before you start. For most hair vendors their customers are black women ages 18-60 who love to shop and consume everything beauty including clothing, virgin hair and cosmetics, etc.

You should ask your target customers.

What colors do you think of when you talk about natural hair color? (Give 3 colors for them to choose so that you can narrow your options).

Would you prefer to recycle or dual use your packaging? (This would determine whether a box or bag is appropriate).

Which images do you prefer to see, natural haired girls with defined curls or the standard afro animation?

Such questionnaire can help you to find out your potential customers’ preference and requirements. This information can help you to build your website and launch your brand specifically. Remember your vision and brand is the first attractive for your customer to buy your products before they using them.

2.  Does the brand is necessary?

Long-term business is based on the trust between the customer and the seller.

Branding is a guide for the customer to use the products proper method. It’s very important and necessary to put on a correct label to let your customers know what they’re buying and how to take care of them. 

For example, say you have received an order for virgin Brazilian body wave hair 3 bundles with lace closure. You should put a hang tag that labels the type of hair you are sending out and how to take care of it. Such as can be colored, can be restyled, etc.

3.  How to sell more with less?

When the new customer comes to you for some options how to choose the hair bundles. Please do remember to give the suitable advice instead of try to sell her some expensive products. She will come back if she is happy with the good service and right products. And her friends will come too. Instead if she finally realized that the expensive products you sold to her was not suitable to her. She will never come again. And her friends will also be broadcasted. This is more or less.

4.  Does the packaging logically?

Since the packaging is the first impression, it’s very important to get it right.

The first import thing for the package using is to keep the products safety. Nice design can make it better. Easy opening is also necessary. Image that your desired gift is finally arrived, but the beautiful and luxury package is very hard to open. Will you be angry with the package or appreciated?

Logically is the basic requirement of good packaging. We could custom made package for some special requirement clients

5.  Can your packaging travel well?

When traveling, we want to be safe and economic. So do the goods.

Packaging plays a critical role in a brand’s success.

Light and simple with proper protection is the basic standard of the package. Like silk bag with design brand print is a nice choose.

You may interest in bulkier package design. However, this will cost much more delivery fee which makes the products price to be higher for customer to afford. It may also result in damaged packaging. If your shipper tries to stuff your branded box into a standard priority mail envelope the box could reach your customer distorted.

Smaller forms of packaging ensure that you are offering your customer the product in line with how they consume it and allows them the opportunity to see or sample what they are purchasing whenever possible either through a window in your packaging or through smaller sample sizes.

JC Hair Factory is one of the best wholesale hair vendors in China for more than 15 years. We provide one-stop convenience service to help our clients to start a hair business, including dropship hair extensions and custom packaging and hair websites service to build your own hair branding and make your business very easy. 

How are you packaging your hair brand's products? Please comment below and let us know what is working for you.