How To Get The Right Traffic To Your Online Hair Store

If you have created a beautiful online hair store or hair extension websites, and you are carrying virgin hair, human hair bundles, human hair wigs that you know people will love. You are waiting for customers and sales, but the only problem is no one is coming to your hair store.

Why is that? There could be several reasons but one of them is probably because you are not doing a good enough job of actively driving traffic to your hair websites.

Next, I'm going to share with you seven tips to drive traffic to your online hair store. After you guys read this post, you guys will be on your way to getting more traffic that you expect.

#1. Create Your Hair Blog

First, I've suggested the best thing to do is to create a hair blog. There are two reasons for this: if you create hair extension relevant content, teaching them how to find the best hair extensions and how to care for their Brazilian hair etc, this will a position you as a hair expert and people tend to trust you and buy from you. Second, it will also generate organic traffic to your hair website through search engine optimization over time.

Popular hair blog topics you could follow:

> What’s the difference between Brazilian hair, Indian hair, Peruvian hair, and Malaysian hair?

> How to maintain your Brazilian hair.

> What is mink hair?

> How to make a lace front wig at home.

> Everything you need to know about the tape in hair extensions.

> How to make your weave last longer.

#2. Forums And Facebook Groups

Join in in forums and Facebook groups this is a great way to find the community as well as potential customers who you are ultimately going to sell to and again position yourself as an influencer.

An example is that if you're selling virgin hair bundles, you want to find the black women groups on Facebook or forums and you want to be involved. You don't necessarily want to sell your hair directly to them, but if you find that ladies are asking about the tutorial of how to deal with hair weft shedding, you want to be the first person to answer those questions and help the ladies out. Then, you can build your authority in the groups, which means the more chance of selling hair.

#3. Get Some Press

I suggest getting some press the best way to get press is to build a relationship with journalists or a blogger.

Say for example, let's go back to selling virgin hair bundles. You want to reach out to journalists who write on hair topics. You want to make friends of them via Twitter. Find out what they've written about and then give them a couple of points about your virgin human hair and why you're different. If you are on top of the journalists' mind at all times, they will come to you first when they're writing a piece related to your topic.

#4. Find Some Beauty Influencers

You know hair extensions are visual products. Customers always want to see what it is going to look like when wearing your hair before buying. Send your sample hair to beauty influences. They will be the best billboard of your hair. You want to find influencers on Instagram that have over 20,000 followers and you want to send them your hair.

You can use hashtags to find these people. Most accounts will have an email address that you can contact them. You can go through their account and see if they've previously posted products. Then, you know that they're open to posting products. You want to make sure that their follower is your potential customer and it's a great way to get organic reach quickly.

#5. Pinterest

Get a Pinterest account and start pinning.

Pinterest is a great way to drive organic traffic to your hair website. You don't just want to pin your hair photos. You also want to pin in contacts photos. These can be from influences, these can be from magazines or other sites that you found online of images that you love and ultimately your users will love. You basically want to create backlinks to your website so it links directly to the product. But also use your blog and the photos from your blog linking on your Pinterest account as well.

#6. Referral Program

Build a referral program. I can't stress enough that your customers are ultimately your biggest fans and it is so much easier to gain a new customer or new traffic by having someone else refer you.

If you're starting out, you could just ask your family and friends to refer people that they know. But if you do have existing customers, email them ask them if they're happy with your hair and if they would be more than happy to refer someone else. This is the best way to build some organic traffic for your business and there's nothing better than having existing customers refer new customers to you.

Once they refer someone, you basically want to give them both a reward. You could give them a discount or a free sample for becoming a new customer. Also, make sure if you give a discount or a sample to the person who referred them.

#7. Email Marketing

This isn't necessarily about getting organic traffic, but it's about retaining it. It is critical that you build an email marketing list. I know a ton of e-commerce business owners and they hate emailing people. This can be your biggest form of getting returning traffic, also the biggest form of revenue.

What you want to do is to include a popup on your online hair store. Again, people don't like pop-ups because they think it's it's annoying. However, I can guarantee you that you will be collecting emails every single day once people put in these emails into your pop-up box.

You basically want to email them once a week minimum with the latest news that you have. The news does not have to be about what you're selling. It needs to be relevant content you can ask them to follow you on Facebook. You can tell them about your latest blog post that you've written or you can share something useful so they can benefit from it.

You'll find that having an email list will drive a lot of traffic back to your site and it will also drive the people who visited your site a few weeks ago back to your site and hopefully, to purchase.

Here is the time to do it!

Try putting these 7 traffic driving methods into practice with your hair business website. Be sure traffic never comes in one day just like Rome wasn’t built in a day and it is a long task, but keep doing it. You will definitely get benefited in the long run.